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[REF: BC-2026]
LOCATION: LEEDS, UK
STATUS: EMPLOYED
UCD_LEAD
LEAD service designer Contractor Digital Transformation Expert

ben CULLIMORE.

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I help organisations find the right problems to solve and support teams to solve them in the right way.

I am a user-centered design lead based in Leeds, UK with over 20 years of experience spanning service design, interaction design, UX, product, and strategy.

Current deployment // Senior Service Designer at Justice Digital. Aligning complex policy with delivery frameworks.

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An abstract, animated matrix graphic displaying changing data grid flow patterns.

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/ Career Highlights

01 / NHS DIGITAL

Redesign of the NHS website (nhs.uk), supporting over 60 million users monthly.

02 / FCA

Driving accessibility and usability improvements for 200+ financial forms.

03 / NHS DIGITAL

On a team that created the NHS digital design system (Standards Manual).

04 / JUSTICE DIGITAL

Establishing a measurement framework to align performance with strategic goals.

/ External Publications & Speaking

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Want to discuss service design, strategy, or national-scale digital transformation?