Ben Cullimore

Lead Service Designer β€” Leeds, UK

I help organisations find the right problems to solve and support teams to solve them in the right way.

I am user centered design lead based in Leeds, UK with over 20 years experience in; service design, interaction design, UX design, product design, graphic design, design research and strategy.

I'm currently working at Justice Digital as a senior service designer, aligning complex policy with digital delivery.

Service mapping visualization
Fig 1.0 β€” illustration of two people speaking to someone on a laptop.

Career highlights

Redesign of the NHS website (nhs.uk), supporting over 60 million users monthly.

01 / NHS DIGITAL
Driving accessibility and usability improvements for 200+ financial forms.

02 / FCA
On a team that created the NHS digital design system (Standards Manual).

03 / NHS DIGITAL
Establishing a measurement framework to align performance with strategic goals.

04 / JUSTICE DIGITAL

Case Studies

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Writing & Speaking

Want to discuss service design, strategy, or national-scale digital transformation?

Email me or let’s do business on LinkedIn.